The
advertisement that my group presented today in class was the OLAY
complete moisturiser advertisement, which contained the overall theme
of simplicity and purity. By the woman looking so simple and
innocent it showed that she was complete and that all her needs were
met hence getting the message of the product across. The
advertisement revealed the role the product play's in culture and
society, which is that it responds to societies pressure to look a
certain way. The most important characteristics that the
advertisement is displaying is that it encourages the desire to
remain young and beautiful, which may lead to a negative self image.
Which is not supported as the aesthetic decision that is depicted in
this advertisement is that it show's how something as simple as a
moisturiser can make you feel so complete. The advertisement is
empowering a stereotypical image of women, which is that if they are
not ' mothers, writers, wives, etc..' then their lives are not
complete whereas if they already are then OLAY complete moisturiser
will help further complete them. This is supported by the fact that
the woman in the advertisement is wearing a wedding ring , which
supports the idea that if your occupation is one of the listed then
OLAY will help you live a happier lifestyle The women who are
marginalized for not being ' mothers, writers, wives, etc...' are
being told that they have no further role in society and basically
getting their abilities devalued.
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