Native advertising

Native advertising is primarily a form in which advertisements are presented, however, its done in a way that allows the add, not to pop out, its camouflaged into the website in keeping with the content, format and style placed on the website. An advantage with native advertising is that readers and viewers do not feel persuaded to view the content, they have the free will to view the advertisement based on whether its something it as either useful or interesting for them, personal choice.

A native advertisement example that I found on the website Buzzfeed was the article ' 10 Historical Girl Problems We’re Glad We Don’t Have To Deal With'. The article targets an audience of women of all ages, due to the fact that it revolves around the concept of 'girl problems' that we do not have to deal with anymore, thankfully the issues they refer to are long gone! In general, it just a humorous light hearted read. The content presented in the article is ten images that contain informative titles that are followed by images that date back to the Victorian years which hold humorous captions. The titles are then broken down into two or three sentences which give a brief explanation about the title . The overall theme of the entire article is a layed back informative humorous article. The tone of the captions are incredibly sarcastic contrasted against such serious old fashioned images creates a huge contrast resulting in hilarity. The article is well structured following an organized picture caption pattern. In conclusion , the Buzzfeed article match's up to being a form of native advertising as it is consistent with the definition.