In
this comparative commentary, ' Squatters Take On Developers' by
Benjamin Shors and ' The Great White Fleet' advertisement will be
compared and contrasted. Although one text is an informative article
and the other one is a descriptive advertisement, they still obtain a
common theme, travel and tourism. The article addresses the ongoing
issues that are occurring on the Caribbean Islands, whilst at the
same time, it is informing the developers, investors and the general
public what is currently on going. Whereas the advertisement is
informing the higher/middle class individuals about the cruise,
convincing them of the quality, through the use of feasibility and
passenger benefits.
The
intended audience of text one and text two are both upper middle
class, those who obtain enough money to take a vacation in Central
America. Although both text one and text two target the same
audience, they are aimed at for separate reasons. Text one '
Squatters Take On Developers' is aimed towards the investors who may
be unaware of the aftermath of their actions, the article serves as a
call to action in order for these superior figures to wake up and fix
their mistakes. For example the article states “the size of the new
developments threaten to displace hundreds of low-income island
residents”, hence displaying that this is one of the issues that
must be addressed. In terms of Text two , ' The Great White Fleet'
is aimed towards people
going on vacation but
only those who can afford travel thus
why the advertisement states “Only First Class Passengers Carried”.
In
regards to the
theme and content text one and text two both share a theme of travel
and tourism, yet they contrast in the content aspect. This regards to
the fact that through the use of the theme text one tends to address
the corporate social injustice that is commencing within the tourism
industry in Panama, as opposed to text two that uses the theme to
persuade upper middle class individuals to take a vacation on a
cruise. As
an illustration text one states “Developers and speculators will
use any means necessary to get the land from the people” portraying
the social injustice that is being rendered on the people, in turn
text two as an example asserts “Delightful cruises of Eighteen and
Twenty-two Days cost you no more than your annual vacation to
seashore or mountains”. This ties in
with the tone and mood of the two texts, once again text one and text
two contradict
one another through having different tones and moods set for their
text type. Text one challenges a tone of concern and comes off quite
moralistic, in opposition to text two which proves out to be
challenging a casual and typical tone.
Text
one and text two posses a striking style and structure, they oppose
one another in the sense that each text has it's own different set of
features that are used to benefit the text's purpose. Text one
utilizes various propaganda techniques such as plain folk and
glittering generalities to counterbalance and manipulate the minds of
the audience. Text one also follows through with a different layout
as this text is in the form of an article template. Text two on the
other hand follows through with the use of a more visual template,
assists in grabbing the audiences attention whilst also appealing to
their ethos at the sam time.
In
conclusion this comparative commentary, compared and contrasted the
two texts ' Squatters Take On Developers' by Benjamin Shors and ' The
Great White Fleet' advertisement. Although the text templates did
differ ( text one was an informative article whilst text two was a
descriptive advertisement), they still obtained a common theme,
travel and tourism. The articles addressed the ongoing issues that
were occurring on the Caribbean Islands, whilst at the same time, it
informed the developers, investors and the general public what was
currently going on. Whereas the advertisement informed the
higher/middle class individuals about the cruise, convincing them of
the quality, through the use of feasibility and passenger benefits.
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